Olympic Effect to Benefit Sportsbetting Market

The UK’s online gambling market could see impressive profits even after the Olympic Games take place later this year. Researchers have coined the term ‘Olympic Effect’ to describe this phenomenon.

According to research conducted at Sheffield’s Hallam University, the land-based and online sportsbetting markets could see a 5% increase as a result of the London 2012 Olympics. The trend will continue on in years to come, and this occurrence has been called “The Olympic Effect”. The sports clothing market and participation in local community sports will also benefit from the Olympic Games in the years following the event.

This is great news for the UK’s gambling market, as it is one of the first reports that does not relate gambling in the Olympics to match-fixing and corruption. In addition to employing new tools to fight match-fixing, the UK already has one of the most effective gambling regulation systems in the world. While most countries were fighting to ban online gambling, the UK worked hard to regulate the industry. The country’s hard work will certainly show signs of paying off at the London Olympics.