Locus Gaming about to Launch Casino Raj, an Online Casino Eyeing UK’s Asian Community
An online casino that focuses mainly on punters coming from UK’s Asian community is about to enter the country’s Internet Gambling scene any time soon. The Casino Raj, which is a pet project of Raj “The Hitman” Hundal, a former World Pool Masters champion will operate under the helm of Locus Gaming.
The launch of Hundal’s Casino Raj, also serves as Locus Gaming’s maiden offering of its white label services, and both the online gambling facility and the online operator will be working under the rules and regulations of the Isle of Man Gambling Supervision Commission.
The Casino Raj launching will see the full integration of Locus Gaming’s technology and expertise in providing a complete solution. The turnkey solution includes furnishing the web-based gaming platform and the management of fraud prevention controls, customer services, payments, responsible gambling requisites and relationships with suppliers of over a hundred gaming contents from software providers such as Aristocrat, Microgaming, NextGen Gaming, and Realistic Games. Potential future Casino Raj customers will also have access to the live casino entertainment delivered by Evolution Gaming.
UK’s Locus Gaming gained a solid reputation as an excellent and first-rate operator of a cloud-based casino, when its Jack Gold Casino won the “Best Mobile Site” award during the inaugural “Mobile Gaming and Gambling Awarding Ceremonies” held in London last September 2013. Locus Gaming CEO Ed Andrewes was a former director of Ladbrokes, who founded the company with another former and fellow Ladbrokes director Mick D’Ancona. The prestigious mobile gambling award came nine months after the establishment of Locus Gaming and the launch of its Jack Gold Casino brand.
Locus Gaming hopes to achieve similar success for Casino Raj. CEO Andrewes voiced his company’s excitement over the pending launch of Casino Raj, as it is a business to business (B2B) deal that presents a unique opportunity to tap the members of the Asian community, who used to be one of the previously overlooked audiences of UK’s far-reaching online gambling offerings.
The UK iGaming company’s first plan of action in order to attain its goals for Casino Raj was to hire a team who genuinely puts the interest of customers first in their list of priorities and makes it a point to cater to every device and platform regardless of the device being used by customers, whether mobile or desktop channels. According to CEO Andrewes, they have also made modifications aimed at improving customer conversion rates, and in increasing the average time spent per session as well as the frequency of customer’s visits.
Locus Gaming has an existing partnership deal with UK-licensed NYX Gaming Group in relation to the use of the latter’s Rapid Platform, as the flexibility offered by the Rapid technology will allow Casino Raj to integrate the best selections of gaming content from a wide-range of international suppliers. It also inked a deal with Evolution Gaming Limited, which will make it possible for Casino Raj to offer casino table games like roulette, blackjack and baccarat in live dealer mode to potential Asian customers.
