Playtech’s Titanbet Partners with talkSport Radio Station to Promote Online Betting Site across UK
Titanbet.co.uk is going all out in making its presence known across the UK by collaborating with talkSport, the largest and only national radio station, broadcasting round-the-clock live commentary on Premier League matches occurring throughout the globe. The new radio broadcast advertising deal, follows closely the betting column sponsorship agreement entered into with national daily newspaper, The Sun, last October 2014.
Through talkSport’s “Kick-Off” talk show, which the station airs between 7:00 pm to 10:00 pm from Monday to Friday, Titanbet will have several on-air mentions during the broadcast of live commentary for the top tier football club competitions of the English Premier League. Adding dimension to its exposure in the “Kick-Off” show is the participation of Titanbet brand ambassadors, whom the talk show will feature as guests in a thrice-weekly interview portion. In each of the interview segment, “Kick-Off” host Mark Saggers will interview Russell Yershon, the Head of Titanbet UK Sportsbook and a featured Titanbet brand endorser to discuss the play of the week, the latest betting odds, and general info about the betting markets.
The advertising agreement with the national commercial radio station extends beyond the talkshow platform. Titanbet.co.uk will also have considerable exposure and rapid means of sending promotional messages to avid sports punters across the UK, via talkSport’s dotcom site and social media channel.
Russel Yershon comments that augmenting their online and offline deals with a radio broadcast channel will allow them to grow the Titanbet betting brand even further. According to Yershon, talkSport’s broad range of audience furnishes the ideal demographics for them, as they embark on their next business strategy. Yershon envisions that through their partnership with The Sun and talkSport, Titanbet will be very visible, as UK punters will encounter the Titanbet brand in the morning via The Sun, and throughout the day via the talkSport online adverts, and in the evening, hear about Titanbet on a regular basis, in talkSport’s “KickOff radio program.
About Titanbet
Titanbet.co.uk is the online sports betting facility created by Playtech subsidiary, PT Entertainment (PTE) Services in line with the requirements of the new gambling laws. PTE is one of numerous remote betting and gaming operators that received approval from the UK Gambling Commission to offer real money betting and gaming products to UK-located players, under the new Gambling Act of 2014. The new UK-player dedicated Titanbet website provides customers access not only to Titanbet’s sports betting products and in-play betting platform, but also to real money online casino games, virtual bingo halls, live dealer casino, and the Titan Poker virtual room.
About talkSport
The talkSport radio station is a UK radio broadcast company owned by Belfast-based UTV Radio and is the official audio broadcaster for the sports matches held by the Premier League, the Aviva Premiership, the Football League, the FA Cup, England Friendly Internationals and the League Cup. Aside from broadcasting live coverage, the radio station also airs talkshows that hold exclusive interviews with prominent sports and entertainment personalities, as well as broadcasts live multiple-language commentary for every Premier League event, taking place across the globe within a 24-hour period.
