Mobile Gaming Apps, Casinos, and Millennial Marketing

In the world of online casinos, marketing means a lot. Those entities unable to connect with customers simply cannot generate the revenue necessary to survive. Online and brick-and-mortar casinos are no different. Gaming establishments positively must explore all avenues for drawing in new customers. Smartphone apps may be the most important means in which casinos are able to thrive in the coming years. In fact, without a clear strategy to utilize smartphone apps as part of a marketing plan, casinos could end up suffering financially.

Why is this so? Those entities unable to connect with customers simply cannot generate the revenue necessary to survive. Online and brick-and-mortar casinos are no different. Gaming establishments positively must explore all avenues for drawing in new customers.

Baby boomers have long since been the backbone of casino gaming enterprises. In recent years, these customers have seemingly decreased in numbers due to a variety of factors. Another marketing demographic exists that could prove to be a great source of revenues. This demographic would be the younger generation of millennials. Millennials are big spenders when it comes to things they like. Connecting with these customers could take casino revenue to the highest levels. Unfortunately, millennials do not react well to traditional casino marketing strategies.

Millennials are huge consumers of electronics and mobile devices. They are very much attached to smartphones. One reason the smartphone industry earns so many billions of dollars is millennials are quick to upgrade to a new device the second an innovative new one is released. Utilizing the right marketing strategy, a strategy that entails using mobile apps could have an enormously positive effect on millennials who otherwise weren’t too swayed into trying out casino gambling.

Casinos do make errors when they devise their apps. For one, they connect the apps exclusively to VIP programs. While there is nothing wrong with an app associated with the VIP club, other apps have to be developed to reach potential customers outside of the VIP circle. VIP members are already consistent customers. Apps should also be used to draw new customers in.

The apps could also provide a source of news. A feed focusing on updates and other helpful information to customers is going to do a lot to draw people in. Sometimes, staying engaged with the millennial customer base is what is required to be successful. Marketing departments sometimes lose site of these things or they rely on old methods (i.e. newsletters) to send out info. Smartphone apps can do a much better job.

Apps are not very difficult to produce thanks to all the many inroads made with technology. As such, any casino truly interested in tapping into the lucrative millennial customer base should seriously think about having a solid app produced.