Playtech Management System Coming to Grosvenor Casinos
Grosvenor Casinos just announced that they will install Playtech Neon, a casino management system. This particular software is designed to assist land-based casinos in their operations.
The Neon Enterprise software consists of multiple components. Neon Gaming allows for better optimization of revenues coming from various games. Modern casinos run rows of slot games (which are often connected to progressive jackpots), card and table games, keno and many others. These traditional casinos also began to enter online and mobile gambling, so now they need to manage multiple gaming venues.
The second component, Neon CRM, is designed to assist in communications with customers. Nowadays, casinos offer a variety of bonuses and VIP programs to attract and keep customers. This system is designed for the best possible customer relationship management.
The third component, Neon Control, issues real-time alerts and has interactive dashboards. There’s also Neon Mobile, which consists of handheld apps to service the customers. Meanwhile, Neon Security integrates CCTV systems, and later assists in dispute resolutions between casinos and their customers. Finally, Neon Analytics allows for dissection and analysis of data in many ways, helping to gain better insight into operations.
Playtech also specializes in online casino games as well as sports betting and binary options trading solutions. In the online gambling industry, the company is particularly well-known for the slot games.
Grosvenor Casinos are operated by Rank Group. The company is the largest operator of casinos in the United Kingdom, with more than 50 outlets located throughout England, Wales, and Scotland.
Playtech systems not only allow for better management of casino operations, but also assist in anti-money laundering compliance, and address problem gambling, something that has gained attention of lawmakers in various countries, including the UK.
In addition to traditional casinos, Grosvenor has entered the Internet-based and mobile gambling segment. The company’s website offers access to multiple online games. Among the most popular are online slots, live blackjack, live roulette, live baccarat, and poker.
The live versions of games are especially appealing as many bettors like to compete with others at table and card games in real time. What’s more, Grosvenor Casinos have mobile games compatible with Android and Apple IOS. This way, the customers can bet at physical locations, via their PCs, and mobile devices.
Those who register via the website get a 20 GBP bonus. There are also various promotions as well as loyalty points that accumulate as games are played, and later can be exchanged for various rewards. And with a Black Card, exclusive bonuses and customer service are provided.
The latest technology and software becomes increasingly important in casino operations. Many casinos rely on sophisticated technology to power their games, surveillance, security, and improve operations. No wonder Grosvenor Casinos decided to choose Playtech’s software for its operations.
