QR Codes Coming to National Lottery Tickets

The new phase of digital gaming National Lottery

One of the great news to National Lottery players is that it will now be possible to check lottery numbers via mobile phones using QR code reader which is in the process of completion. Camelot is the company behind this technology which is anticipated to quicken sales of lottery tickets through mobile phones. The program is expected to be launched in United Kingdom where UK National Lottery has announced that the tickets will have QR scanning codes for draw-based games.

About the National Lottery App

The program will work by allowing National Lottery players to find QR codes by quickly scanning the gaming numbers and then attach options such as Thunderball, Hotpicks, and EuroMillions. Camelot is in the final stages of finish the project, and after ticket scanning effort is completed, then the company will be able to focus on inventory available for digital products. The company has managed to progress in digital services with revenue gained in the year 2015 showing real growth.

The players who will be using QR codes by their smartphones to determine if they have won will lead to increased online sales. The principal that the app is addressing is because it is getting hard for retail customers to find out if they have won since there are many draws and prizes done where some people have five to six lines of tickets. The project to develop a QR code reader was therefore started to address demands by customers that there should be a simpler way to
check tickets.

To increase the number of National Lottery players, “reasonable” marketing is expected to be used to ensure that a momentum is built the mobile app. Camelot company also has intentions to make the app easy to use whether it will be using Barclays mobile payment service Pingit or scanning QR code to drive impulse sales. The company is also in the process of working on a different version of Android app that will allow people to play directly by pay to play.

The company claims that mobile payments are exploding, and it is, therefore, essential to continuing building on experience and knowledge of how people are using Barclays Pingit. Camelot argues that it is necessary to overhaul Lotto to deal with competition challenges from firms such as Health Lottery and umbrella society lotteries.

Camelot company progress

Camelot Company has made strides over the years due to digital gaming making a record of sales of £7,595m for the
year ended March 31st, 2016. Digital game channel is, therefore, showing high growth and mobile sales increased by 53 percent during the same period. Total sales also rose by 4 percent compared to a previous financial year with the primary capital contribution coming from the use of QR codes in the National Lottery.

It is during the same year that Camelot has awarded a record £4.2bn as prizes to players where there was almost a new millionaire every day. The company has also awarded £59bn in prizes since the last launch creating multimillionaires and billionaires in the past 22 years. Digital gaming is, therefore, the main reason behind the new phase of the company and the customers.