Betfair Has Been Confirmed As An Official Global Partner With FC Barcelona
Betfair Group plc is one of the largest internet betting exchange sites, who has just announced that they are officially partnering up with the Spain football club called the FC Barcelona. This is a three season partnership that became effective on the first day of July, 2016. The companies will be partnering in various areas including but not limited to:
• Brand visibility in areas of La Liga and Camp Nou
• The rights to various images through Image association
• A large amount of online and digital benefits
• An LED system
Along with these benefits, Betfair will also gain the ability to create promotional content in regards to the team as well as marketing campaigns that may bring in more sports betting around games involving the FC Barcelona team.
Manel Arroyo, who is the FC Barcelona VP of Communication and Marketing, has stated that he is very excited and thrilled that the group had decided to sign the agreement with Betfair since the company is well established and has made its mark as one of the leading betting platforms. He pointed out that the partnership will open up a gateway of new opportunities for the two groups, which will include unique promotions centered around the sports team that will be enjoyed by football enthusiasts around the globe.
The Betfair Marketing and Brand Director Paul Gambrill is pleased to be partnering up with one of the biggest football organizations in the world. The team will help Betfair create a global presence for their sports betting platform and push their strategy forward for international branding. Along with that, Betfair looks forward to being able to provide new content and promotions to FC Barcelona fans.
Last year Betfair had joined forces with another betting organization known as Patty Power, locking in their deal in the summer of 2015. This gave Betfair, who was formerly entirely online based, an opportunity to have a land based casino operation as well. The combined businesses are evaluated at being worth £6 billion througout the companies which includes 600 betting shops around Ireland and the United Kingdom. The Patty Power Betfair duo is now in the top three world’s highest grossing online gambling providers.
During their first quarter as a combined company, the pair managed to rake in £339 million in revenue according to reports. About 95 percent of this revenue came through regulated market sources. The deal has been a major success for both groups and has only helped them become a stronger organization together, who are quickly expanding on a global level and providing users with a host of new content and betting features on a monthly basis. This newest partnership with FC Barcelona will only help push that even further as the group strengthens their hold on the sports betting community. We can expect big things from Power Paddle Betfair moving forward, and FC Barcelona fans can enjoy all the new betting features provided to them as a result of this new partnership.
