Betfair the Newest Online Betting Operator to Utilize the Odobo Marketplace
Odobo, the Gibraltar-licensed innovator of the HTML5 games development platform, announced that UK leading bookmaker Betfair has joined the Odobo Marketplace. This denotes that Betfair customers will have access to new and innovative HTML5 games developed by independent game studios using the Odobo Developer Program.
The recently signed deal calls for the immediate integration of 23 games already up and live in the Odobo Marketplace, and for approved game developers to create and deliver a set of exclusive games that Betfair can launch in time with the forthcoming Fifa World Cup. Moreover, sixty more titles will be made available to Betfair users before the end of 2014.
In line with the agreement, Betfair can expect a swift and immediate integration of the first batch of Odobo contents and its accoutrements, so that the UK bookmaker can roll out new games in the coming weeks ahead. After all, Odobo’s system has only a few integration points and dependencies, which makes the starting process easy and the continuing maintenance minimal.
Julian Jarvis, Odobo’s Chief Business Affairs Officer said that his company is quite pleased with Betfair’s adoption of their business model as a way of bringing novel and engaging content to their players, since it supports the key stakeholders in the industry from the very development of a game concept to its deployment to the end user. This latest collaboration also opens a new and greater distribution opportunity for their game developers, considering that the Betfair online betting site has nearly a million active users coming from more than 100 countries across the globe.
Betfair is the second online betting operator to join the Odobo Marketplace, as Bet365 was the first UK bookmaker to launch Odobo’s HTML5 games during the last quarter of 2013. Accordingly, integration projects with other leading gaming operators are currently underway, for which Odobo will soon be coming out with more announcements of collaboration deals that pose greater distribution opportunities for the Odobo Marketplace.
About Odobo the Gaming Company
Odobo is an online gaming company licensed by the Licensing Authority of the Gibraltar Government, specialising in HTML5 games development but with an entirely different approach. The company came out with a Developer Program for independent gaming studios and with the Odobo Marketplace where Odobo-approved games are presented for licensing and distribution to interested online gambling facility operators.
The Odobo Developer Program
The Developer Program offers a Game Development Kit (GDK), which independent gaming studios can use for building, testing and submitting device-interoperable HTML5 real money games for the regulated gaming industry. Aside from the GDK, the Developer Program furnishes game innovators with HTML5 building tools and environments, game engine creation, mathematical confirmation, compliance
support, localisation assessment and oversight, marketing and promotional bundling, as well as facilitation of business development with operators.
The Odobo Marketplace
Once approved, the developed games will go live at the Odobo Marketplace that serves as an “App Store” where interested online casino operators can view Odobo’s portfolio of approved games. All presentation comes complete with descriptions, screenshots, promotional images, icons, commercial terms, territorial rights, language capabilities, marketing assets and exposure aspects. Once a deal for content licensing and distribution has been agreed, deploying and configuring any chosen game can be accomplished in just a few clicks, with no downtime or technical operation assistance needed.
