Betsson Apple TV App Bringing Betting into Your Home
Gamblers around the world may soon have a new way to indulge themselves. Betsafe, a subsidiary of the Swedish company Betsson, has recently launched a new gambling app. It will be on Apple TV. Players will simply log into their accounts and play on their TV. Betsson and its subsidiaries have long been known for showing initiative when it comes to reaching out to customers. This newest offering is no exception to that rule.
Real Casino Experience
At first, gamblers will have to be in Sweden. The app was released there on May 19th. However, it will be released to other countries very soon. Ulrick Bengtsson, CEO of Betsson, has said that he believes that this new app will help set new standards for the gaming industry for the foreseeable future. Betsson hopes to bring the real casino experience into the home of its customers.
How the App Works
The app will be downloadable from the Apple TV store in participating countries. After signing into a personal account, a gambler is connected to a real land-based casino. They will have access to real-time streaming footage of a casino’s table. They will then be able to take part in the action. They will feel like they are there in the flesh. This is a real money game. Everyone gets a piece of the action, even at home.
The Live Roulette app is not just on Apple TV. Before it was released for Apple TV, it was offered for those using traditional computers or smartphones. With this latest release Betsson hopes to entice those who want their betting on the big screen.
Betsson promises that this will be a completely immersive experience. With their company’s emphasis on complete customer care, they will be able to deliver on that promise. They hope to build upon this groundbreaking app in the future. Eventually, they hope to have many offerings in the market.
Some may claim that this app is not the first gambling app. This is not quite true. Amaya Gaming released a Poker Stars app on Apple TV earlier in the year. But it was not a live-action, real money betting app. It was only meant to help broadcast tournament events.
Come to the Customers
Jesper Svensson, the chief commercial officer of Betsson Malta, had more to say on the subject. He believes that the Live Roulette for Apple TV is just the latest step. Betsson has an unending drive to develop on its knowledge of customer wishes and experiences. He believes that it only makes sense to help take the casino experience further, to take it to the customers on their terms.
Mr. Svensson stated in eGR Magazine that there is, to date, no real gambling app available on the vast Apple TV app store. He believes that his company is not filling an ignored demand. Instead, Betsson is creating the market for such a product. Any future competitors will have to live up to their standards.
