Five Year Gambling Growth
By the year 2021 we may be seeing online gambling profits as high as $1 trillion annually, at least this is what the research firm known as Juniper Research is telling us. They are predicting that by the end of this year profits are going to be as high as $550 billion in terms of online gambling, and will reach $950 billion at the end of 2021.
The latest research report released by the firm ‘Mobile and Online Gambling: Casinos, Lotteries, Betting, and VR’ found that many gamblers are migrating to online gambling from land based casinos and online gambling is making it easy for new players to step into the ring. A large portion of the growth that is being seen in online gambling is attributed to mobile players.
Along with the current technology of online gambling, we are going to start to see VR technology hit the shelves that is going to allow for a new form of gaming. This is going to provide a further incentive for players to take their business to online casinos.
One reason that many people are staying with online gambling once they give it a try is because most online operators are focusing on loyalty programs so that they can hang on to their customers. This may include special offers and rebates that encourage players to come back to their favorite site.
The leading online operators on the scene have been exploring a wide variety of options in order to achieve loyalty from their customers. For example, one of the leading companies known as Ladbrokes and the gambling operator Grosvenor provides for cross channel membership options to their customers. Players can play on either of these platforms and rack up the same rewards, expanding their options beyond what many other operators provide.
It turns out that user engagement is also another major component behind the success of online gambling sites. Sites that provides news stories about teams and offer various forms of media bring in a larger customer base. Another user engagement feature is by offering special promotions to players based off their betting activities, which is likely to snag in a wider range of customers since it appeals to their interests.
The main reason that players are getting into online gambling is the convenience. Players can sit at home at their desk or play from their mobile devices on the couch, meaning that they don’t have to get dressed or socialize in order to play their favorite games. This appeals to the less social crowds that go to casinos just for the games, and offers a way for all players to easily gain access to some of their favorite games. It also saves the money of driving out to the casino and often buying dinner or staying in a hotel at a casino venue.
We can expect major growth for years to come in the world of online gambling, and with VR right around the corner who knows what is going to happen.
