Ladbrokes Adds SafeCharge Payment Solutions to Card-Based Deposit Method

This week, the SafeCharge suite of payment technologies started running live in Ladbrokes’ global online betting and gaming platform, which is the intended outcome of a previous agreement between the corporate bookmaker and the international provider of turnkey payment solutions and services.

SafeCharge prides itself for being an expert in verticals that can provide solutions specifically aligned to the type of industry they accommodate. SafeCharge’s payment technologies provide a card-based deposit payment method that can be accessed in just a click of the mouse. The technologies include rendering risk identification and evaluation, checkout process, multi-currency and language support, all configured to provide a customer with unmatched experience.

As a matter of fact, the global provider of payment services secured its position as a leader in global payment technologies by winning the “2013 Most Innovative Financial Product Award”, in the Forex Magnates London Summit held in November of last year. SafeCharge showcased the features and innovations behind its new turnkey payment solution “Cashier”, while vying for the most coveted award and in competition with 11 other leading companies in the 2013 London Summit. The global payment services company was able to demonstrate how its turnkey payment solutions can relate to common issues, by providing the needed technology to solve such problems.

As for Ladbrokes, the corporate bookmaker chose to collaborate with SafeCharge in its bid to offer improved services to customers via a card-payment system that enables repeat customers to re-deposit, whether online or by way of mobile devices with just a single click. More importantly, the partnership eased out the need for the bookmaker to contend with the hassles and costs of complying with regulatory requirements in ensuring user-security when storing debit and credit card data. SafeCharge’s PCI descoping solution was integrated to relieve the online betting company of such burdens.

The Significance of a PCI Descoping Solution

In order for a merchant to become PCI compliant when accepting payments from a cardholder, it must implement the 12 requirements prescribed by the Payment Card Industry Data Security Standard (PCI DSS). The PCI-DSS is the set of guidelines created by Visa®, MasterCard®, JBC®, Discover® and American Express® in order to standardize the control measures related to the 12 PCI requirements. There are 258 control measures in all, which must be in place to ensure that consumers and merchants alike are protected against security breaches.

However, the related costs in integrating all the controls, could reach anywhere between ten thousand to ten million pounds. If the cost involved is too expensive for a business entity, such costs can be reduced by contracting with a third party for its PCI descoping technology and services. The third party provider then undertakes to apply the necessary solution or the descoping technology, which performs processes that will reduce the scope of the cardholder data environment, as well as lessen the costs of compliance yet ensure maximum security. .

James Bunn, the Digital Finance Director at Ladbrokes is confident that his company’s partnership with SafeCharge, will help them in their drive to “improve customers’ experience during the deposit journey with a significant relief to Ladbrokes’ regulation requirements cost and effort.”