New Mobile Gaming App Blends Casino Games and Sportsbetting

The strength of the traditional gambling and casino market has begun to wane in recent years as more convenient methods of playing have emerged.  Online casino activity has exploded the last few years with applications to play mobile on the go have risen to challenge that growth.  Players are looking for one stop shops for convenience in terms of casino games and sportsbetting.

The development company EveryMatrix is launching an application to do just that.  Calling the program the GamMatrix Mobile360, it blends together sportsbetting with traditional casino games and provides bonuses for both.  It will make its debut at the EiG conference in Barcelona and is expected to be compatible with the iPhone, the iPad, and most Android phones.

It will utilize some of GamMatrix’s previous tools such as the payment and processing platform for players worldwide to manage their accounts using a variety of different payment methods; as well as the GamMatrix Casino Engine for a customizable design of the casino lobby on a player’s phone.  It will also integrate the OddsMatrix sportsbook, integrating the odds of the sportsbook with the casino so that both are fully accessible from the casino lobby design on your mobile phone.

There are currently mobile games provided by a few key developers such as IGT, Microgaming, and Betsoft Gaming; with plans for more to be added to the market later into the year and into 2013.  The Mobile 360 app will give players the option to pick and choose their preferred provider with the casino layout customized to their specifications.

EveryMatrix CEO Ebbe Groes says the new app will provide players the convenience they are looking for “in a new rapidly emerging market.” Payment and account management is blended together with sportsbetting and casino games all within the comfort of your phone, providing an enjoyable gaming experience on your own time.