NYX Agrees to Paddy Power Partnership
NYX multinational gaming group as announced it is to sign an agreement with the Ireland-based Paddy Power for an incorporation of digital gaming content through NYX’s Open Gaming Systems (OGS).
The agreement will allow NYX, a leading supplier of lotteries, gaming software and casinos with more than 100 business partners, to supply Paddy power with popular slots and scratch titles from its subsidiary NexGen gaming.
The deal is projected to enable Paddy Power to control a considerable number of new casino titles together with the slots content from Nextgen. It is expected that both NYX gaming group and Paddy Power will finalize the deal by the end of this year while the development work will commence next year.
David Johnson, commercial director for NYX Gaming Group while commenting on the agreement, noted that they key driver for operator partner’s worldwide lies in the firm’s best distribution network of real money wagering games and speed to markets. He expressed his happiness to have an agreement on the deal for the supply of the casino content via the firms Open Gaming System.
Paddy power gambling players already have access to popular slots and scratch games like Merlins Millions Superbet, Jackpot Jester from Nexgen gaming. Paddy power has also integrated a significant number of games by third party suppliers into the firm’s website.
The NYX agreement with Paddy Power comes shortly after the leading international gaming group signed another long-term agreement with German Mybet to deliver the firm’s Open Platform System and expand their casino gaming selection. The partnership will enable mybet to increase their players marketing and loyalty services. Through the agreement, mybet will have access to NYX Gaming Group‘s entire content portfolio through the Open Gaming System.
According to the mybet chief executive, Zeno Oskko, the mybets strategy is to offer an excellent product with the most outstanding gaming experience to players. He said Partnering with NYX gaming group would escalate the number of games available on mybet by 100 percent. The agreement will as well offer an additional bonus at the same time.
NYX Gaming Group’s recent agreement with Paddy Power and mybet shows its committed effort to become a leading market supplier of content and technology solutions to casinos, lotteries and gaming operators across the sphere.
The gaming group’s September announcement that it will develop and distribute internationally Neopolis in the online gaming market further shows the huge steps the firm is taking in the gaming industry. Neopolis is one of the latest and most successful games of R. Francos land-based titles. The titles were later released across the portfolio of NYX to be distributed through the NYX Gaming Group’s Open Gaming System.
With headquarters in Las Vegas and with developments located in Stockholm and Sydney, NYX Gaming Group offers leading gaming solutions to casinos, some of the largest lotteries and gaming operators across the world. NexGen, a wholly owned subsidiary of NYX is the firm’s leading provider of repeat play slots.
