Playtech Complements Omni-Channel Platform with GBG’s Global Identity Verification System
Playtech, the foremost Omni-Channel gaming and financial trading software and technology provider, has taken on GBG’s Global Identity Verification system. Playtech will integrate the identity intelligence solution into its core Information Management Solutions (IMS) platform, to complement the gaming company’s complete and full-service online gambling management solutions.
Through GBG’s identity verification technology, operators running online gaming facilities supported by Playtech’s core IMS platform will have the capability to carry out identity verification procedures instantly, in all jurisdictions; and across 4.3 billion plus individuals located throughout the globe. The IMS platform integration further denotes that users will have instant access to the GBG identity verification technology, sans the need for technical infrastructure and systems integration.
Playtech boasts of around 120 licensee operators who offer online gambling products and services globally, including the world’s betting and gaming giants. All of whom have access to Playtech’s state-of-the-art platforms, premium gaming software, technology and contents.
The COO at Playtech, Shimon Akad stated in the announcement that it is Playtech ‘s goal to support their operators with genuine Omni-Channel end-to-end solutions, as a way of offering a flawless player experience through all channels, and by way of any device. He added that they collaborate with the finest in the industry, to make certain that their operator licensees can instantly and safely integrate with the most modern and full-bodied tools available.
Mr. Akad explained that their service commences with player onboarding processes, but could also include risk and fraud management, transaction monitoring and campaign management. Teaming up with GBG enables them to offer the most excellent identity intelligence solutions available in the market.
Peter Murray, the Head of Gaming at GBG remarked that online operators in the gaming sector are keen on building an environment founded with trust that both players and businesses are well protected. They have seen rise in rates of player acceptance by as much as 23% when there is immediate, and robust identity verification system embedded into the operator’s onboarding process. The GBG Gaming Head takes pride in stating that only GBG can genuinely offer a real global solution when factoring all complexities involved, such as the matching of address formats and foreign languages.
Playtech lays claim to being the pioneer of Omni-Channel via the Playtech One technology. Playtech One delivers to operators, products, and services that players can access anywhere and anytime, using any device by logging in to a single gaming account, which furnishes seamless player experience.
GBG uses technology that connects instantaneously to hundreds of databases all over the world, most of which include those with exclusive accessibility. Based in the city of Chester in Cheshire, England, GBG maintains 18 offices across the globe to provide solutions to many of the world’s biggest business organisations. The company helps their client in utilising data wisely, as means of improving their clients’ overall user experience. All in accordance with their respective procedures for risk management, compliance monitoring, and safeguards against fraud.
GBG’s ID3Global provides breakthrough methods of establishing identity, which goes beyond simple reliance on credit data checks. It performs identity checking based on the most meticulous standards set by international financial regulators.
