Probability Makes Acquisition to Enter Italy’s Gambling Market

Probability is one of the UK’s best online gaming provider, working hard for years to offer high-quality slots and bingo games to residents. Now, the company is looking to expand its grasp on the European gambling world by entering Italy’s online casino market.

Probability has done so in a very unique way. Rather than applying for a license directly, the company will acquire another operator that already had a license in the Italian online gambling world. As such, Probability will pay £1.8 million to purchase Playoo, a mobile gambling company based in Italy.

As an Italian-based mobile casino and sportsbetting operator, it makes the perfect partner for Probability. It means that the company has easy access to one of Europe’s most lucrative online gambling markets – without the hassle of being a UK operator applying for an international license.

“Slot machines, for example, collected €44.8bn in Italy in 2011, 56 per cent of the entire Italian gambling market,” says Charles Cohen of gambling operator LadyLuck.

Since this is the case, slots specialist Probability will certainly fare well in Italy’s gambling market. It is just one of several UK-based operators entering the market, and we anticipate that it will be very successful.