UK-Licensed MetroPlay Online Casino Adds BetConstruct-Powered Sportsbook

MetroPlay Casino, the online gambling facility acquired by 666Bet from Daily Mail-General Trust’s DMG Media, has added BetContruct’s sportsbetting platform and products. Actually, the sportsbetting addition represents an expansion of a previous agreement between 666Bet and BetConstruct. The latter was tasked to overhaul MetroPlay’s online casino by adding BetConstruct’s existing casino gaming contents in conjunction with the site’s migration to the EveryMatrix platform.

Through MetroPlayCasino.com, 666Bet is now offering UK-located punters, a full-bodied sports betting portfolio of pre-match betting offers, live betting products for more than 20,000 UK and international live events, covering 50 sports provided on a monthly basis. The sportsbook also offers BetConstruct’s newly developed full suite of betting offers for British and Irish horseracing events, and betting markets for non-derivative propositions and novelty events.

666Bet Founder and CEO Barry Martin, had previously explained that the acquisition of the MetroPlay dotcom site in September 2014 proved to be a game changer for them. As it was, it became clear that the Novigroup platform, which they used in launching 666Bet in June 2014, was not large enough to handle the number of players arriving at the 666Bet betting site; thus, the decision to transfer 666Bet to the EveryMatrix casino gaming platform and the BetConstruct sportsbetting platform.

Still, in order to boost the performance of the newly acquired MetroPlay, the 666Bet management outlined plans of increasing MetroPlay’s existing offerings. Part of the plan entailed expanding the earlier BetConstruct migration deal with the overhaul of MetroPlay’s online casino offering, as well as the integration of BetConstruct’s sporstbetting portfolio. The CEO of 666Bet said they checked out other sportsbook providers, but BetConstruct impressed them the most. After all, going forward with a bigger and more engaging platform will enable the 666Bet firm, to achieve its goal of becoming a tier-one online betting and gaming operator through its 666Bet and MetroPlay online gaming facilities.

George Voyatzis, the UK-based Commercial Director at BetConstruct related that the additional agreement quickly came into fruition, demonstrating the ease by which the companies collaborated. According to Mr. Voyatzis, they were motivated by a common desire to disrupt the UK betting scene by providing fresh, dynamic, and innovative products. Regarding this week’s launching of the MetroPlay Sportsbook, the BetConstruct Commercial Director expressed pleasure with 666Bet’s decision to add BetConstruct’s betting products and platform sportsbook to MetroPlay-UK’s betting and gaming content.

About MetroPlay.Com

Alderney-based and licensed MetroPlay Ltd., including its online gaming website MetroPlay.co.uk was acquired by 666Bet in September 2014 from DMG Media, the consumer media firm company formed as a joint venture partnership by British publisher Daily Mail and General Trust Plc. Under UK’s new gambling regime, 666Bet was able to secure a remote gaming licence from the UK Gambling Commission for the operation of 666Bet.com and MetroPlay.com, to offer UK-located players the BetConstruct brand of online casino games and general betting products for live events.

About BetConstruct

Vigen Badalyan, who currently heads the company as Chairman of the Board, founded the BetConstruct software development company in Malta in 2002. The gaming software company is into providing technological support to more than 80 gaming partners located worldwide, offering business-to-business (B2B) sports betting and casino gaming solutions including the company’s expertise, to both existing and startup gambling operators whether offering products and services for offline or online gambling.